Game On, World
Nike knows and is passionate about amazing innovation. Nike+ is not just a shoe, an app, or a wearable. It’s the intersection of sport and data. The most universal need every athlete* shares is the need to get better. Nike+ helps you measure. It helps you motivate. And it helps you maximize your game. Game on, World!
Coming on the heels of the Nike+ FuelBand launch in February of 2012, tapped to lead the development of a global retail activation experience. Leading a team that brought to life in 3 months an interactive in-store experience. Leveraging the Nike+ Basketball platform, “trial zone” was developed, enabling customers to immerse themselves in the product, while competing against one another and the world.
Key outcomes:
Global deployment across 6 geos in 3 months
Leveraged as marque product at 2012 global retail sales meeting
Central experience to the 2012 Olympic Nike athlete hospitality suite
Activated the 2012 World Basketball Festival with Nike+ TrialZone
Role: Product Lead
Defined product requirements with rapid development and iteration
Led creative and experience vision
Created scalable product, localized for 6 geos
Developed global rollout plan with necessary training documentation
On-Site activation lead at NikeTown NY / London Olympics / World Basketball Festival / Nike Combine
Approach and Process:
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Designed and developed in hyper-iterative fashion. Full team colocated actively building, testing and fixing
Dedicated lab mimicking retail deployment
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Developed assets to be easily deployed via thumb-drive enabling global rollout without onsite support
Standalone assets not requiring platform support
Comprehensive technical manual
Feedback and support access direct to core team
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Fast deployment and teardown capabilities to move from event to event. Customizable digital assets to support specific events.
Awards:
2013 Nike Global Maxim 3 - “Nike is a Brand” - Winner: London Olympics